Nike Suicide Hotline

Nike brand’s suicide hotline effort was ended last Tuesday as a result of what corporate spokesperson Kathy McCormic says was poor planning. The company, known for their sports gear didn’t foresee the problems branding efforts might pose until the hotline was functioning. “Our intentions were good”, says McCormic, “but our delivery was poor.” It may be difficult to see how such a noble effort from such a well known company could have gone wrong so quickly, just one week after the project began, but a review of calls taken at the hotline may explain the problem: “Thank you for calling Nike suicide hotline. Nike reminds you to just do it…”

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